Business Pain Points, and How Design Can Help

What are the typical pain points of business growth that can be solved through design?

Running a business is hard. Let’s not sugar-coat it. It just is. But, where there is no risk, there is no reward, right? If you are a business owner and find yourself reading this, I bet you woke up one day and had an epiphany. A switch flicked in your head. You broke down the self-limiting beliefs. There and then, you were hell bent on setting up your business. (Am I painting a rosy enough picture?)

I know, I did, when I said to my business partner, “shall we have a go setting up an agency?” This is the mantra I pedal out to colleagues and friends: “running a business is like having children. You have good days, and you have bad days. The good days are life affirming, but the bad days are a living hell.” Thankfully, there aren’t many of those bad days, but life, and business, does throw a few curveballs.

So bravo, you took the step. Along the way, I am sure, however you have encountered a few growing pains.

Not to over simplify, there are two or three key milestones in a business’ life-cycle. What this article aims to look at is the typical pain points of business growth through a design lens. Design can’t help you if your business partner is…