Does Design Perfection Exist, and How Can You Achieve It?
In short: yes, and no.
Published in
8 min readJan 13, 2020
A few weeks ago, my business partner and I were sat round a table with a prospect. For context, we had created work in their sector and we were sat around their table because of that work. Just so you know what particular dialect of Design-ese I am talking in, this was a full brand and visual identity programme, with…